Web Content Authoring and Maintenance

When it comes to making a web site work for you It really is all about the content. Pictures are cool! Flash, streaming media, and dynamic graphics are great! Everything must be done in balance. There should be a reason for putting such content into a site.

The bottom line is that content must benefit the visitor or they will not return because they were dissatisfied by their visit. Who is looking at the site and what are they looking for? If you identify who the customer is and provide the content they are looking for they will continue to return and your site will be successful.

Example, the Brookline Civic Association web site does not have a lot of flash and pizzazz but visits to the site are around 30,000 per year (based on page views to the home page). The purpose of this web site is to deliver information to a youth baseball and softball league mainly to parents but also to the kids. Information includes league news, announcements, scores and standings, as well as practice and game schedules. The majority of visits visits occur over a 7 month period from registration through the conclusion of the season.

Content must be what the visitor wants and needs. It must be kept fresh for your site to be successful. 535 Web Designs can help you with this. Contact us at your convenience.

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